Founded by Gianni Versace in 1978, Versace is one of the world's leading international fashion brands and a glamorous symbol of Italian luxury world-wide.
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Gianni Versace S.r.l. usually referred to as Versace is an Italian fashion company founded by Gianni Versace in 1978 known for flashy prints and bright colors. The company produces Italian-made ready-to-wear and accessories, as well as haute couture under its Atelier Versace brand and licenses its name and branding to Luxottica for eyewear. Gianni Versace being a native of Calabria, in the ancient Magna Grecia (Greater Greece), the company logo is inspired by Medusa, a figure from Greek mythology.
Donatella Versace and Gianni Versace
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What’s unique about Versace is the fact that it’s just as much a part of pop culture as the celebrities it dresses—and much of the credit for that goes to its bleach-blonde leader, Donatella Versace, who has set celebrity dressing deep into the brand’s roots. But in 2022, Versace’s status as an aspirational, celebrity-focused brand has taken on new meaning. It’s also become a popular label to shop at resale; young people looking for a bit of fashion escapism are snapping up fabulously Baroque, ostentatious homages to more glamorous days gone by.
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